Un site américain a publié récemment toutes les DATAS que certaines sociétés peuvent obtenir sur nous (ou de nous, via les traces que nous laissons sur Internet). La liste, très longue, laisse rêveur (en anglais).... La surveillance est TOTALE.
Identifying Data
• Name • Previously Used Names • Address • Address History • Longitude and Latitude • Phone Numbers • Email Address
Sensitive Identifying Data
• Social Security Number • Driver’s License Number • Birth Date • Birth Dates of Each Child in Household • Birth Date of Family Members in Household
Demographic Data
• Age • Height • Weight • Gender • Race & Ethnicity • Country of Origin • Religion (by Surname at the Household Level) • Language • Marital Status • Presence of Elderly Parent • Presence of Children in Household • Education Level • Occupation • Family Ties • Demographic Characteristics of Family Members in Household • Number of Surnames in Household • Veteran in Household • Grandparent in House • Spanish Speaker • Foreign Language Household (e.g., Russian, Hindi, Tagalog, Cantonese) • Households with a Householder who is Hispanic Origin or Latino • Employed – White Collar Occupation • Employed – Blue Collar Occupation • Work at Home Flag • Length of Residence • Household Size • Congressional District • Single Parent with Children • Ethnic and Religious Affiliations
Court and Public Record Data
• Bankruptcies • Criminal Offenses and Convictions • Judgments • Liens • Marriage Licenses • State Licenses and Registrations (e.g.,Hunting, Fishing, Professional) • Voting Registration and Party Identification
Social Media and Technology Data
• Electronics Purchases • Friend Connections • Internet Connection Type • Internet Provider • Level of Usage • Heavy Facebook User • Heavy Twitter User • Twitter User with 250+ Friends • Is a Member of over 5 Social Networks • Online Influence • Operating System • Software Purchases • Type of Media Posted • Uploaded Pictures • Use of Long Distance Calling Services • Presence of Computer Owner • Use of Mobile Devices • Social Media and Internet Accounts including: Digg, Facebook, Flickr, Flixster, Friendster, hi5, Hotmail, LinkedIn, Live Journal, MySpace, Twitter, Amazon, Bebo, CafeMom, DailyMotion, Match, myYearbook, NBA.com, Pandora, Photobucket, WordPress, and Yahoo
Home and Neighborhood Data
• Census Tract Data • Address Coded as Public/Government Housing • Dwelling Type • Heating and Cooling • Home Equity • Home Loan Amount and Interest Rate • Home Size • Lender Type • Length of Residence • Listing Price • Market Value • Move Date • Neighborhood Criminal, Demographic, and Business Data • Number of Baths • Number of Rooms • Number of Units • Presence of Fireplace • Presence of Garage • Presence of Home Pool • Rent Price • Type of Owner • Type of Roof • Year Built
General Interest Data
• Apparel Preferences • Attendance at Sporting Events • Charitable Giving • Gambling – Casinos • Gambling – State Lotteries • Thrifty Elders • Life Events (e.g., Retirement, Newlywed,Expectant Parent) • Magazine and Catalog Subscriptions • Media Channels Used • Participation in Outdoor Activities (e.g., Golf, Motorcycling, Skiing, Camping) • Participation in Sweepstakes or Contests • Pets • Dog Owner • Political Leanings • Assimilation Code • Preferred Celebrities • Preferred Movie Genres • Preferred Music Genres • Reading and Listening Preferences • Donor (e.g., Religious, Political, Health Causes) • Financial Newsletter Subscriber • Upscale Retail Card Holder • Affluent Baby Boomer • Working-Class Moms • Working Woman • African-American Professional • Membership Clubs – Self-Help • Membership Clubs – Wines • Exercise – Sporty Living • Winter Activity Enthusiast • Participant – Motorcycling • Outdoor/Hunting & Shooting • Biker/Hell’s Angels • Santa Fe/Native American Lifestyle • New Age/Organic Lifestyle • Is a Member of over 5 Shopping Sites • Media Channel Usage – Daytime TV • Bible Lifestyle • Leans Left • Political Conservative • Political Liberal • Activism & Social Issues
Financial Data
• Ability to Afford Products • Credit Card User • Presence of Gold or Platinum Card • Credit Worthiness • Recent Mortgage Borrower • Pennywise Mortgagee • Financially Challenged • Owns Stocks or Bonds • Investment Interests • Discretionary Income Level • Credit Active • Credit Relationship with Financial or Loan Company • Credit Relationship with Low-End Standalone Department Store • Number of Investment Properties Owned • Estimated Income • Life Insurance • Loans • Net Worth Indicator • Underbanked Indicator • Tax Return Transcripts • Type of Credit Cards
Vehicle Data
• Brand Preferences • Insurance Renewal • Make & Model • Vehicles Owned • Vehicle Identification Numbers • Vehicle Value Index • Propensity to Purchase a New or Used Vehicle • Propensity to Purchase a Particular Vehicle Type (e.g., SUV, Coupe, Sedan) • Motor Cycle Owner (e.g., Harley, Off-Road Trail Bike) • Motor Cycle Purchased 0-6 Months Ago • Boat Owner • Purchase Date • Purchase Information • Intend to Purchase – Vehicle
Travel Data
• Read Books or Magazines About Travel • Travel Purchase – Highest Price Paid • Date of Last Travel Purchase • Air Services – Frequent Flyer • Vacation Property • Vacation Type (e.g., Casino, Time Share, Cruises, RV) • Cruises Booked • Preferred Vacation Destination • Preferred Airline
Purchase Behavior Data
• Amount Spent on Goods • Buying Activity • Method of Payment • Number of Orders • Buying Channel Preference (e.g., Internet, Mail, Phone) • Types of Purchases • Military Memorabilia/Weaponry • Shooting Games • Guns and Ammunition • Christian Religious Products • Jewish Holidays/Judaica Gifts • Kwanzaa/African-Americana Gifts • Type of Entertainment Purchased • Type of Food Purchased • Average Days Between Orders • Last Online Order Date • Last Offline Order Date • Online Orders $500-$999.99 Range • Offline Orders $1000+ Range • Number of Orders – Low-Scale Catalogs • Number of Orders – High-Scale Catalogs • Retail Purchases – Most Frequent Category • Mail Order Responder – Insurance • Mailability Score • Dollars – Apparel – Women’s Plus Sizes • Dollars – Apparel – Men’s Big & Tall • Books – Mind & Body/Self-Help • Internet Shopper • Novelty Elvis
Health Data
• Ailment and Prescription Online Search Propensity • Propensity to Order Prescriptions by Mail • Smoker in Household • Tobacco Usage • Over the Counter Drug Purchases • Geriatric Supplies • Use of Corrective Lenses or Contacts • Allergy Sufferer • Have Individual Health Insurance Plan • Buy Disability Insurance • Buy Supplemental to Medicare/Medicaid Individual Insurance • Brand Name Medicine Preference • Magazines – Health • Weight Loss & Supplements • Purchase History or Reported Interest in Health Topics including: Allergies, Arthritis, Medicine Preferences, Cholesterol, Diabetes, Dieting, Body Shaping, Alternative Medicine, Beauty/Physical Enhancement, Disabilities, Homeopathic Remedies, Organic Focus, Orthopedics, and Senior Needs.
Hum, What else ?
Illustration : ShutterStock
